Monthly Archives: May 2014

How to Choose a Survey Sample Size That’s Representative

In my work, which often involves running surveys for my clients, I often get asked – “how do we choose a survey sample size,” and “what response rate do we need to get a statistically significant sample?” While on face value these seem like a reasonable questions, they are in fact confusing two distinct questions:  How many people (and who) do we need to survey to be confident that we have a… Read Article →