Monthly Archives: October 2014

How to Create Habits That Really Stick

Voluntary behaviour can be through of in terms of a three-way relationship between stimulus, response and consequences. Edward Thorndike referred to this relationship as the ‘law of effect’ whereby the¬†connection¬†between a stimulus and a response is strengthened by a reward or reinforcement. According to the law of effect, through reinforcement, the connection between a stimulus and behaviour continues to be strengthened over time, to the point where the behaviour becomes… Read Article →